Putting your house on the market, keys to a successful sale

While the housing market across the Southern Suburbs areas have remained active, we are now seeing even further momentum building ahead of a potential interest rate cut. With the warmer summer months approaching, it may now be a good time to put your property on the market if you are thinking of selling.

When selling, who would not want to sell their property for the highest price, as fast as possible? The reality is that while we cannot control the market, we can control certain important prerequisites which can enable a more efficient and successful sale. Based on years of experience, we unlock some of these keys to a successful sale below:

Prepare your property. The property should be in a good, sellable condition to maximise its appeal and potential price. Declutter, depersonalise, deep cleanse, do minor repairs, and add a fresh coat of neutral paint if needed for maximum appeal.

Plans, title deed/s and compliances. Ensure all documentation pertaining to the property ownership is available including a copy of the title deed/s, and council-approved plans. All installations must also be compliant.

Pick an experienced agent. Choose a sole agent with local visibility, expertise and a record of sales who will be accountable directly to the seller. Be sure to give them time to negotiate the highest price possible.

Get a property valuation. An experienced agent can provide a fair assessment of the condition of the property and sellability, and make recommendations around improvements to maximise the potential price which can be achieved.

Price for the market. While overpricing can deter buyers, under-pricing could leave money on the table. Data on recent sales and current listings as part of a comparative market analysis is the best method to arrive at an accurate asking price.

Presenting the property to the market. Quality photographs and a considered marketing plan, tailored to the potential buyer pool, will significantly increase visibility and appeal of the property to potential buyers.

Property access and viewing. It is vital that the property is accessible, and that the seller is amenable to viewings. While much of the marketing is done digitally these days, there is no substitute for the buyer actually viewing the property which often clinches the deal.

Patience and flexibility. Selling a property can take time, and it's important to be patient and to remain flexible and receptive to feedback from the market. Detach emotionally, and be prepared to negotiate on price and terms if that is needed to conclude a sale.

Processing offers. Even a lower than anticipated offer could be a starting point of a successfully negotiated deal. Listen to the agent's advice. They are skilled at negotiating and facilitating the sale of your property.

As an added incentive to sell with Seeff, a reminder of our incredible R1 million Cash Prize Competition which is open to all sellers who sell with Seeff on an exclusive sole mandate between the 1st of June 2024 and the 31st of May 2025.

Don't miss out. If you would like to discuss current opportunities in the market, or would like a free, no obligation valuation of what your property might sell for, let's talk.

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